Meet Jenn: How Organizing Her Systems Helped One Creative Solopreneur Sell Her Small Business Faster
- Katie Williams

- Nov 14
- 3 min read
Real Feedback From Real Clients: Discover how one overwhelmed business owner organized her systems and sold her company faster than she imagined possible.

What was running your business like before you hired me? What problems were you trying to solve by hiring me?
"My business was a bit of a circus before Katie came along. Imagine trying to juggle customer emails, messy files, and the never-ending quest to get things a tad more organized, all while trying to grow Theaterish.com. I was basically running around, trying to do a million things at once and not doing any of them as well as I wanted.
I really needed someone to come in and help lift some of the weight off my shoulders. The biggies were responding to our customers faster, getting our digital ducks in a row, figuring out a way to stop time from flying by, and setting up systems that didn’t just work but worked well. I needed a superhero who could not only take care of business but also bring in fresh ideas."
How is your business now? Have I helped solve some of those problems?
It’s like night and day! I went on to sell Theaterish.com but Katie helped so much in that process! Our customers were happier because they were getting quick, thoughtful replies. Katie’s knack for organizing turned our file chaos into a neatly ordered dream. Plus, her time management tricks kept me on track, making room for focusing on the big picture and growing Theaterish.com. She’s solved problems I didn’t even know I had (customer response templates as an example - so smart!) and made everything run so smoothly.
In searching for a VA*, what made me and my services stand out?
Katie stood out from the get-go. It wasn’t just her experience, but how she got right to the heart of what Theaterish.com needed. She was all about figuring out how to make things better for us specifically, not just using a one-size-fits-all approach. Her independence, her way of keeping things moving forward, and her knack for solving problems were exactly what I was hoping to find. Plus, when I saw she had a grammar background I knew it would be a huge support in editing documents and engaging in email.
*When I worked with Jenn (wayyyy back when), I was "just" a virtual assistant. I have since expanded my services to the full Chaos Consultant Studio where we now offer Small Business Management and Strategy Consulting.
What was one unexpected benefit you experienced from us working together?
Beyond all the practical stuff, Katie somehow managed make me feel more engaged! Her can-do attitude and efficiency rubbed off, making me more enthusiastic and collaborative. It was a game-changer for me personally and something I didn’t see coming.
Jenn went on to sell her business (wayyyy faster than she was anticipating... just 3 months after deciding to sell). Playing a part in her successful exit by helping her organize and streamline her systems was such an honor.
I want to thank Jenn for her willingness to review our partnership and share what she experienced with all of you! Jenn was my 1st client as a VA owning my own business and we clicked right from the start! I can't even fully express all it did to have a client I so genuinely enjoyed working with and for. She is the start of my journey and I'm beyond grateful for her place in it.
You don't have to be ready to sell your creative small business to start getting your systems in order. If your business feels scattered and you want organized systems that support growth, free up your time, and improve your customer experience, schedule a call.
Let’s chat about how to simplify your operations so your business can finally run smoothly.


